Specifications include, but are not limited to: This Request for Proposal (RFP) is issued by the Arkansas Department of Commerce (ACOM)Procurement Office for the Marketing & Communications Department to obtain pricing and a contract(s)for comprehensive marketing, advertising, media buying and public relations services. In collaboration with the ACOM Marketing and Communications Director and the ACOM’s administrative and marketing team, the Contractor shall develop and implement impactful and innovative communications effective in assisting the ACOM in achieving its marketing and advertising mission. The successful Contractor shall be a strategic business partner with the ACOM in a way that will enhanceACOM’s goals. Therefore, it is critical the successful Contractor be highly skilled in utilizing video, print,digital and social media, and other content strategies and tactics for creating messages with a distinct brand of advertising that promotes awareness and drive engagement that meets ACOM’s goals. OBJECTIVE AND GOALSA. The marketing and advertising objectives of ACOM are as follows:a. Create economic opportunity by attracting higher paying jobs, expanding and diversifying ourstate and local economies, increasing incomes and investment, and generating positive growth throughout Arkansas.b. Create awareness of Arkansas as a desirable location for relocating, growing, or starting abusiness.c.Recruit talent to Arkansas to help fill a growing number of diverse jobs in a growing economy.d. Facilitate business lead generation throughout the various divisions within the Department ofCommerce relevant to their goals.e. Make Arkansans and other stakeholders aware of the services of the Department of Commerce.Examples include support for businesses, support for unemployed citizens, training foremployees and students, etc.
