Specifications include, but are not limited to: The intent of this Request for Proposal (RFP) is to solicit Proposals from qualified, experienced, financially sound, and highly-regarded national planned giving marketing firms to assist UK Philanthropy's Gift and Estate Planning and Philanthropy Communications units with state-of-theart, integrated planned giving marketing communications services. Such marketing services are to advance UK Philanthropy’s Gift and Estate Planning program further as it strategically and methodically markets gift opportunities to current donors and prospects. The successful offeror will demonstrate a comprehensive, research-based marketing approach across multiple channels. The scope of this work will include customized production and distribution of UK branded print communications and digital marketing products, website development, maintenance and support. Additionally, access to analytics and data services regarding the results of constituent interaction with digital publications and platforms. Will include, but not limited to: • Newsletters • Postcards • Email Marketing • Giving Guides • Brochures • Envelope Enclosures • Website • Calendars • Correspondence with current and perspective planned giving donors • User friendly reporting / analytics for website and email “click throughs” from prospective donors
