Specifications include, but are not limited to: The City of Jacksonville (COJ) is seeking a qualified transportation planning consultant to develop the City’s first Vision Zero Action Plan (VZAP) in support of the goal to reduce all traffic fatalities to zero, with a 50% reduction in serious injuries on the transportation network, by the target year of 2035. Development of the VZAP will employ a Safe System approach, recognizing that humans make mistakes and that the human body has limited capacity to tolerate crash impacts. Steering for the VZAP will be done in consultation with an established Vision Zero Task Force, through solicited public comment, and with an ongoing reference to the Vision Zero Network’s Guidelines for Effective Vision Zero Action Plan. Equity is an important consideration for COJ and should be reflected in this effort throughout all stages. The VZAP will include, among other elements, identification of a High Injury Network (HIN) of corridors, feasible policy recommendations and actionable items, performance targets with measurable outcomes, and an overall framework for COJ and its partners to continue working towards a common goal of zero fatalities and reduced serious injuries. All recommended mid-and-long-term strategies and countermeasures will reflect a balance of educational, engagement, enforcement, engineering, and encouragement priorities. The VZAP will also include a comprehensive crash analysis and related technical deliverables, a branding and public engagement strategy, up to four demonstration projects, and an identification of specific projects and countermeasures within the HIN in support of a safer transportation network.