Specifications include, but are not limited to: ● User experience: website must have quick processing speeds, be easy to navigate, and encourage visitors to stay and explore ● SEO: the website should be properly optimized to have a high ranking in the Search Engine Result Page ● Navigation should be designed intuitively and easy for visitors to find what they’re looking for ● Content should be optimized for users and for search engines. Content should be informative, relevant, engaging, and visually pleasing ● Security: the website should use SSL certificates and other security measures to encrypt data and protect against attacks ● Plugins: the website should have the ability to use various plugins for contact forms, live chat, galleries, etc. ● Design Guidelines: o Clearly identify UNM-Los Alamos on every page o High-quality and relevant images and video o Stay within brand guidelines ● Integrate analytic tools (Google Analytics) ● ADA Compliant
