Specifications include, but are not limited to: 1. Enhance User Experience: Improve the overall usability of utopiafiber.com to provide a seamless and engaging browsing experience for residential users. 2. Optimize E-Commerce Functionalities: Streamline the shopping cart creation, ordering process, and product catalog management to boost conversion rates and facilitate self-service transactions. 3. Implement Interactive Maps: Integrate interactive maps to allow users to easily locate addresses, check service availability, and initiate service orders with visual clarity. 4. Empower Non-Developers: Develop an intuitive admin portal with low-code or nocode capabilities, enabling the marketing team to customize and place shopping cart elements across the website without relying on technical expertise. 5. Facilitate Shopping Cart Customization: Enable swift updates to shopping cart formats, features, images, and product information, enhancing the agility of content management and reflecting the latest offerings. 6. Seamless API Integration: Obtain product information from api.utopiafiber.com to ensure accurate and up-to-date details are presented to users during their browsing and purchasing journey. 7. Reduce Reliance on Sales Channels: Enable users to search for service availability and place orders, reducing the need for intervention from sales representatives or call center agents. 8. Drive Accessibility and Engagement: Enhance the accessibility of service information through interactive maps, promoting user engagement and informed decision-making. 9. Align with Brand Reputation: Maintain Utopia Fiber's reputation for delivering reliable and high-quality fiber internet services by providing a user-centric online platform that meets modern expectations. 10. Enable Agile Content Management: Allow the marketing team to efficiently design, update, and manage the shopping cart's appearance and functionality, ensuring alignment with the evolving needs of the business and users. 11. These objectives collectively contribute to the overarching goal of creating an upgraded website that not only enhances the user experience but also drives conversions, accessibility, and self-service capabilities.
