Specifications include, but are not limited to: The HTA is seeking a Contractor to provide a full range of comprehensive brand management & marketing services on each island (Kaua‘i, O‘ahu, Maui, Moloka‘i, Lāna‘i, and Hawai‘i) and in HTA’s major market areas (U.S, Canada, Japan, Oceania, Korea, China, and Europe). The key brand management & marketing objectives for this RFP are as follows: • Providing HTA with an annual familiarization trip (FAM) protocol and toolkit for approval to distribute to prospective FAM participants. • Providing HTA with an annual FAM plan initiated by each island that is not requested by other HTA contractors. Any updates to this plan shall be included in a quarterly update to the HTA. • Collaborating with the HTA contractors to develop and implement approved FAM trips and press trips to their respective islands. • Traveling to HTA’s Major Market Areas to support promotions, trade shows, and missions, or similar as approved by the HTA. • Working with the HTA and its contractors on destination training and educational sessions as needed. • Providing island-specific destination consultation services to the HTA and its contractors as needed. • Developing and/or assisting in production of creative assets, including photo and video shoots and itineraries, suggestions for appropriate locations, and guidance on obtaining proper documentation such as film permits. • Ensuring that island and cultural protocols and local laws and regulations are followed while accomplishing on-island programs. • Serving as advisors to the HTA of the respective island brands and overall Hawaiian Islands brand. • Assisting with updating the HTA resources like Brand Guidelines, Maʻemaʻe Toolkit, Sensitive Destinations List, etc. • Coordinating with local government officials, authorities, and designated organizations regarding crisis management related to visitors and/or the visitor industry. • Liaising with local government officials, County, State, Federal, and other organizations as directed by the HTA. • Serving as a trusted source for island-sourced products for events and businesses. • Serving as an on-island representative on behalf of the HTA for visitor and visitor industry engagement and public relations activities. • Serving as a trusted source for product development for each island. • Providing reports and presentations on behalf of the HTA as directed. • Providing the HTA, upon request, amenity kits for trade shows and other marketing activities. • Assisting the HTA and other designated entities where appropriate, with approval by the HTA, in supporting visitor industry needs and other visitor-related issues.
