Specifications include, but are not limited to: The State is seeking proposals from qualified interactive and marketing consultants to plan, design, develop, and market a comprehensive, State-hosted website and mobile application for Tennessee State Parks. This Request for Proposal is being issued as a multi-task project, detailed in the attached scope of work. TNStateParks.com is the central hub of the digital marketing strategy. Everything Tennessee State Parks undertakes – from social media management to email marketing – drives users back to this website. The current purposes of TNStateParks.com include: • Drive overnight bookings at Tennessee State Parks • Develop brand awareness about Tennessee State Parks • Educate about key assets and attractions • Drive event/program attendance and revenue • Drive group sale revenue • Foster opportunities for giving back (volunteering and donating) • Provide information about activities and adventures one might enjoy in the parks • Ensure visitors have safe, responsible recreation experiences
