Specifications include, but are not limited to: I. Brand Development. Develop brand voice and consistency across all communications. This includes, but is not limited to: i. Newsletters ii. Social Media iii. Blog development iv. Website v. Educational materials: presentations, educational materials, support materials II. Strategic Guidance i. Develop consistent messaging across all divisions of the Health Department ii. Develop Crisis Communications strategy and campaigns iii. Develop strategic messaging pillars iv. Develop strategy for patient experience and communications support III. Earned Media i. Identify potential earned media strategies for local, regional, and national news outlets. IV. Content creation for outreach events and programs i. Farmers Markets ii. K-12 Schools iii. General Public V. Digital communications strategy should be developed and creative use of digital communications tools to further public health message i. Develop strategy and implementation plan for social media posts that support the identified pillars ii. Develop email newsletters based on specific audiences (currently: mental health, school districts, primary care providers, residents) 1. Template creation 2. Content development both independently and alongside staff experts 3. Deployment 4. Success measurements iii. Website strategy iv. Blog strategy VI. Manage and procure photography and video of the community to utilize for communications. VII. Campaign monitoring and results tracking. VIII. Consider customer/patient experience communications including patient satisfaction surveys
