Specifications include, but are not limited to: a. Design a new University Formal Logo and campus Spirit Logo (mascot) that reflect the Brand Strategy and as part of the “House of Brands,” which should also include University logos created in partnership with external entities or per donor agreements. The University’s Seal is not being redesigned as part of this initiative. • Develop 5-8 concepts for the University Formal Logo and campus Spirit Logo (mascot), all applied to various contexts using the current colors of Pantone Matching System (PMS) 186 Red and 877 Silver/Cool Grey 11. Conduct four (4) rounds of revisions before finalizing the University Formal Logo and its seven (7) applications (schools/colleges, centers, division, programs, areas, miscellaneous, and House of Brands example). Conduct four (4) rounds of revisions before finalizing the campus Spirit Logo (mascot). All logos and variations should aim to meet accessibility standards (Section 508 of the Rehabilitation Act, WCAG 2.0AA, and WAI-ARIA). Note: CSUCI will conduct final logo design trademark search and registration. • Provide strategy and guidelines for how secondary University logos created as part of formalized partnerships with external entities or per donor agreements could be redesigned to follow the new brand strategy or used within their current design as part of the House of Brands. • Provide a secondary color palette to compliment the University’s colors. • Provide CSUCI with the master versions of the University Formal Logo and its seven (7) applications (schools/colleges, division, centers, programs, areas, miscellaneous, and House of Brands example) as vector-based eps files. Provide CSUCI with the master versions of the campus Spirit Logo (mascot) as vector-based eps files. • Compile a clearly organized archive containing an array of logo lockups for several common uses – printing with Pantone spot colors, 4-color process (CMYK), on-screen use (RGB), in positive and reverse, across horizontal and vertical versions. • Develop a companion reference guide (PDF) outlining which file to use for which application. b. Establish a Brand Family Tree and Sub-brand System by defining the tree and a logic system to determine the relationship between the branches and Sub-brands within the Brand Family Tree, such as for schools/colleges, divisions, centers, programs, and other logos created as part of formalized partnerships or donor agreements. Create a Sub-brand System for at least five (5) Sub-brands, including Sub-brand lockups, usage guidelines, and design elements and guidelines specific to each branch (currently noted as “logo extensions” within the University’s Identity Style Guide). c. Create Brand Guidelines and a Digital Brand Ambassador Toolkit (such as messaging, tip sheets, etc.), to be hosted at www.csuci.edu/cpr/isg based on the Brand Strategy and Identity System. The guidelines will include: • Introduction to the brand and guidelines • Logo lockups in various applications • Logo clear space requirements, improper logo usage, etc. • Logo color and B&W use, including “dos and don’ts” • Brand color standards (PMS, CMYK, RGB and HEX) including a secondary color palette • Typography (primary and secondary fonts) including system and Adobe fonts. Note: CSUCI will update www.csuci.edu/cpr/isg with this content.
