Specifications include, but are not limited to: Mesa Public Schools (MPS) is seeking proposals from qualified and innovative marketing firms to develop and execute a comprehensive, sustainable marketing campaign with two primary focal points: A. Student retention and enrollment B. Workforce retention and recruitment The District is looking for a specific emphasis on the development and application of a strong visual identity, the implementation of a multi-channel approach, and the integration of consistent communication strategies for both internal and external stakeholders. MPS is excited to collaborate with a visionary partner who can help us achieve our goals, make a positive impact in our Mesa Public Schools community, and help us to sell our "product": education. Offerors are encouraged to submit a comprehensive proposal (through the Vendor Questionnaire) that outlines your vision, strategy and approach to meeting our campaign goals. Your proposal (answers to Questionnaire) should demonstrate an understanding of Mesa Public Schools (community, initiatives, programs, etc.) and a passion for creating impactful marketing campaigns that drive results.