Specifications include, but are not limited to: Formulate and implement; application generation for incoming freshmen and transfer students through strategic name buying and provide enrollment services through print, email and social media marketing to support undergraduate student recruitment and retention goals; facilitate communications and manage the application process, and enrollment series to support recruitment of high school sophomores, juniors, seniors and community college students for the Las Cruces campus. The goals of the University include: Recruitment and Enrollment • Increasing the number of qualified prospects that express interest in attending the University, including high school students at the sophomore, junior, and senior and transfers; • Enhancing direct marketing services including message development, publication design and creation, digital strategy, communication planning and tracking for leads generated by direct marking campaigns. Communications should optimize all mobile devices including cell phone, tablets, and laptops. • Building a pipeline of parents of prospects who express an interest in the University; • Increasing the number of qualified applicants for admission; • Develop strategies to assist admitted students through enrollment; • Increasing the quality and diversity of the entering student population; • Increasing the ease of enrollment for transfer students. Communications encompass a wide range of potential audiences, including: • Prospective students, family members of prospective student, high school personnel including superintendents, principals, and counselors, junior and community college personnel, personnel at other institutions of higher education, current students, faculty, various internal student service providers • Include the development of online resources including electronic inquiry forms and applications for admissions.
