Specifications include, but are not limited to: The Louisville/Jefferson County Metro Government (“Metro Government”) is now accepting Proposals for Social Media Management. Vendor will be expected to perform the below functions. This list could be subject to changes depending on various current events factors and should not be considered all inclusive: • Ongoing website landing page development for job campaigns and candidate acquisitions. • Social profile optimization for Facebook, Instagram, LinkedIn, Twitter, YouTube, Google My Business (GMB) 0profile and others. • Management of ad campaigns for jobs and employer branding on social media platforms • $50.00 of monthly boosted posts (to be included in service fee) on Facebook. • Twelve (12) on-site video and photo shoots for ongoing content creation and branding to be scheduled as needed. • Monthly social content calendars including unique and custom content for socials (20-30 posts per month) on Facebook, Twitter, Instagram, LinkedIn, GMB. • Ongoing brand reputation management – all social platforms • Ongoing social engagement and interaction – all social platforms • Hubspot Starter portal and management • Monthly reporting and strategy development • Design work as needed (including onboarding packets, recruiting event assets, LMDC swag, etc.)
