Specifications include, but are not limited to: The intent of this proposal is to request services: Placement of content and messaging across the following platforms to promote recruitment of on-campus students to A-State through the use of targeted placements through specific paid search, with preference for placement done by Google Agency Partner; social media platforms, primarily via Facebook, Instagram, YouTube, and other appropriate major social media networks with preference for placement by Meta Marketing Partner and Google Agency Partner; retargeting via email, digital display, and social; audience extension; video advertisement placement via OTT and social media, with preference for a provider with internal inventory; and discovery of additional prospects through exact match audience mirroring. The geotargeted locations provided by the University as well as the primary messaging collateral material, as well as prospect lists of the target audiences of prospective students and their families. The time scope of the campaign is focused on the spring decision window for incoming students their families. The target metrics include increasing application yield from the defined area, and enhancing the total number of students enrolling on campus for the incoming Class of 2024.
