Specifications include, but are not limited to: The Department is seeking proposals from full-service marketing communications, advertising, public relations firms to develop and implement a 2-year, $2.5 million campaign to brand and promote the State of Maine as a place to work and live. The campaign will support the goals of the State’s 10-year Economic Development Plan (2020-2029), particularly as it relates to attracting new talent to the Maine workforce and to build upon the work done to date by various other State agencies, including the State of Maine’s Office of Tourism, and other State agencies. (Bidders can learn more about Maine’s 10-Year Economic Development Plan at www.maine.gov/decd/strategic-plan). The awarded Bidder will develop and execute a marketing campaign to brand and promote Maine as a desirable place to work and live – from north to south, cities to rural parts of the state – with national and regional outreach components. In addition, the campaign will provide support through the development of tool kits for Chambers of Commerce, Maine business and trade associations, individual businesses and nonprofits seeking employees, educational districts and institutions, and other relevant stakeholders within Maine working to promote and enhance Maine’s image as a great place to live and work as part of their on-going efforts to attract job seekers.
