Specifications include, but are not limited to: The Mississippi Department of Archives and History is a comprehensive state agency, established in 1902 to collect, preserve, and provide access to the state’s historical resources, including archival records, historic objects, archaeological artifacts, and historic sites and structures. MDAH operates the Two Mississippi Museums—the Mississippi Civil Rights Museum and the Museum of Mississippi History— which opened in Jackson in 2017 and have attracted more than half a million visitors. MDAH also operates the Eudora Welty House & Garden in Jackson and the Grand Village of the Natchez Indians in Natchez. MDAH is looking for a media/marketing/advertising vendor to develop and implement an integrated marketing plan for museum sites overseen by MDAH. These include the Two Mississippi Museums—the interconnected Mississippi Civil Rights Museum and the Museum of Mississippi History—the Eudora Welty House & Garden, and the Grand Village of the Natchez Indians. The vendor will create and place print, digital, social, billboard, radio, and television advertisements for evergreen promotion and to promote exhibits and events at MDAH sites to increase visitor traffic from the Jackson Metro area, the state of Mississippi, and surrounding states. This RFQ includes development of marketing strategies, advertising creation and production, ad placement, media planning, regular analysis and reporting, and billing and invoicing.
