Specifications include, but are not limited to: • Manage the Visit Laurel & Jones County Facebook and Instagram accounts to include: o 3-5 posts/week/channel o Manage stories for each account o Present content calendar monthly to client for approval with text and all assets that will be posted o Schedule posts and boost as needed with a pre-determined monthly allowance o Monitor and respond to post comments and app messages o Research, advise and execute plans to increase followers and engagement o Share/repost relevant content from complimentary accounts o Provide monthly reporting of campaign performance • Blogs o Research, write and post 1 blog per month to Visitjones.com o Optimize links and keywords as needed o See examples here: https://thenewstateofjones.com/blog/ • Pinterest o Create and monitor organic pins and boards using existing content; 1-2/month o Re-pin relevant content o Provide monthly reporting of campaign performance
