Specifications include, but are not limited to: The following describes the scope of services and performance standards that the selected vendor will be expected to meet. Applicants should have experience and demonstrated success in providing the full scope of services described in this RFP. Proposals should indicate how the service provider will meet these expectations. Competitive Priority #1 Plan and develop professionally designed handouts, posters, mail pieces, flyers, logos, slogans and taglines for the new Computer Science Educator Program. Develop a website landing page and short, 15-second video for the program. Competitive Priority #2 Develop content, execute and implement a plan to disseminate critical messaging and raise awareness and education related to the program while focusing on efficient social media use and other creative ways of messaging to the field. Competitive Priority #3 Establish and implement a cost-effective method to recruit individuals holding eligible industry recognized credentials to receive NH certified educator credentials in the area of computer science. Competitive Priority #4 Develop and implement a way to measure effectiveness of the campaign and the program. The contractor shall be responsible for all tasks and deliverables required to complete the project as described in the Scope of Work. It is anticipated that this shall include but not be limited to expectations below. For these projects, vendors will: 1. Meet with NHED to discuss project details, review goals, timeline, roles and price point. 2. Coordinate and communicate with NHED throughout the contractual period. 3. Review the messaging, target audiences and other factors. 4. Develop a process for receiving NHED approval before documents are finalized. 5. Produce reports as needed to inform NHED on project progress. 6. Meet with NHED to report on results and make necessary adjustments; adjust delivery of content and/or internal processes and systems as needed based on feedback and NHED input. 7. Implement plans to reach populations that are challenged with language and/or internet access barriers . 8. NHED will hold the right to reproduce these work products in an unlimited capacity. 9. Provide one person who will be responsible for all activities required to fulfill said contract and who will be vested with the authority to make decisions and commitments on behalf of the contracted party during the contractual period.