Specifications include, but are not limited to: The awarded Bidder will develop and implement a strategic and comprehensive public/media relations and social media program with the goal of attracting new visitors to Maine and raising awareness of Maine with the traveling public. The program should position Maine as a destination that ignites a sense of curiosity and adventure that inspires generations; and enhances Maine’s brand identity in coordination with the approved marketing campaign pillars. The program will be coordinated with the Department’s Destination Management Plan; and will complement and support paid advertising in key markets, as well as expand reach to key markets beyond paid advertising program targets. The following criteria will form the basis of the currently desired program. Future programs may change based upon the results of ongoing market research and other considerations.
