Specifications include, but are not limited to: Idaho State University is requesting proposals from experienced and qualified vendors to create and lead strategic implementation of marketing deliverables that drive the University’s brand development, recruitment, outreach, and marketing goals. A successful proposal will include a comprehensive strategy that builds upon the University’s current momentum in a competitive higher education market. The proposed plan will need to seamlessly support the University’s defined brand guidelines and identity standards as we are not looking to reinvent our brand. Our goal is to evolve brand representation and awareness. While proposals should include strategies and tactics for statewide top-of-mind awareness, our primary focus is on student recruitment. An internal focus group identified three qualities that differentiate the University from its competitors. Known as Idaho’s State competitive context, the three differentiators are: comprehensive university (degree offerings and services); health care focus; and career readiness and industry connections. The University’s previously identified competitive context must be a prominent part of the marketing campaign.
