Specifications include, but are not limited to: The purpose of this Request for Proposals is to establish one or more price contracts for the purchase of Ad Specialty (ASI)/Promotional Items and Related Services for University of Kentucky. Offeror(s) should be knowledgeable of contemporary marketing strategies and capable of creative input with respect to ASI/Promotional items. It is the University’s intent to award contracts based on the full line of products as listed in Attachment A but the University reserves the right to award per category listed in Attachment A if it is in the best interest of the University to do so. A listing of items frequently purchased by UK is contained in the accompanying Attachment A and shall serve as basis for Financial Proposals by Offerors. The University is also interested in value-added services such as designated account representatives, customer-service, product selection guidance, warehousing of items if needed, delivery services, and other value-added services as needed.