Specifications include, but are not limited to: The selected Vendor must research, collect, assess and identify the needs of WIC participants, WIC staff and WIC vendors, and identify strategic actions that the New Hampshire WIC Program can implement to increase redemption rates across all food categories. The selected Vendor must: 2.1.1.1. Develop and implement a Project Management Plan; 2.1.1.2. Collect and analyze NH WIC redemption rates for the past five (5) years. 2.1.1.3. Determine how the NH WIC redemption rates compare to surrounding New England States, and how the NH WIC redemptions changed based on environmental changes (i.e. increase P-EBT, SNAP increase due to inflation, formula shortage, increased CVB, COVID-19, etc.); 2.1.1.4. Conduct listening sessions with current WIC participants, from all ten counties, to better understand barriers and challenges to fully redeeming their prescribed WIC food package; 2.1.1.5. Conduct listening sessions with each WIC local agency, to understand barriers and challenges to educating and supporting WIC participants with fully redeeming their WIC food package; and 2.1.1.6. Evaluate the strategic actions that can be implemented statewide at the local WIC agencies, in the WIC retail stores, and at the NH WIC State Offices based on the results of Section 2.2.