Specifications include, but are not limited to: Sedgwick County, Kansas (hereinafter referred to as “county”) is seeking a firm or firms to help the county in media buying services on an on-call basis to help plan, negotiate, place, reconcile and report on advertising opportunities for county events, projects, news developments and other public relations needs. These opportunities include but are not limited to, print ads, billboards, digital ads, radio spots, television ads, paid search campaigns, etc. • Strategy and planning of short-term media buying campaigns for Sedgwick County events or projects, or in response to news developments or public relations needs. • Media buying of radio, outdoor, television/cable, digital/internet/mobile, print, promotions, specialty media. • Coordination of outdoor production as necessary. • Reconciliation of all media placements. • Advertising performance analytics and tracking (post-campaign at least, plus mid-campaign reporting if advertising term is lengthy). • Reporting on media buying campaigns (post-campaign at least, plus mid-campaign reporting if advertising term is lengthy).
