Specifications include, but are not limited to: • The vendor will advise and create a fully-managed marketing system, to consist of the following. o Regular reviews of KPIs to ensure proper traction towards our goals. KPIs to include but not limited to the following: ▪ Facebook Ad Spend ▪ Google Ad Spend ▪ Ad Clicks ▪ Apply Clicks per Program Offering ▪ Website traffic ▪ Website clicks ▪ Website clicks per program o Host the website o Modify website as needed to ensure strong focus on converting leads to contacts (i.e. applicants to students) o Develop a nurturing strategy for leads to ensure consistent tone and branding with a strong focus on converting leads to contacts. o Develop a strategy to increase digital traffic o Create the marketing strategy, implement the strategy, and advise the team o Create digital assets to include photos and video
