Specifications include, but are not limited to: A. Provide a comprehensive SHIP campaign plan in support of the following priorities: 1. Develop a strategic, overarching approach for persons primarily age 55 and older messaging handling Medicare Open Enrollment Period which starts October 15, 2023 and ends December 7, 2023 with media and digital campaign starting September 1, 2023, and ending December 31, 2023, navigate through Medicare, and counter misinformation and disinformation. 2. Develop a statewide strategic, media campaign that is cost efficient and maximizes reach of Medicare beneficiaries and/ or their caregivers, rural populations, market segmentation, most effective media and digital placement recommendations, advertising effectiveness analysis, how to best position State Health Insurance Program (SHIP) to be known and trusted community resource for Medicare information advertising messages relative to other social marketing and advertising campaigns, and the relative merit of selected strategies and messages. 3. Prioritize campaign’s goals and objectives and emphasize Medicare information strategies and tactics to ensure users are reached where they consume information in multiple languages (i.e., English, Spanish, Chinese, Korean, Vietnamese, and Armenian). 4. Target Mississippi’s Medicare beneficiaries and/ or caregivers, rural, Hispanic/Latino, African American/Black, Native American populations to increase education of SHIP. 5. Build upon the existing public awareness campaign assets, primarily social and digital, and utilize the current branding.
