Specifications include, but are not limited to: This Request for Proposals (RFP) aims to solicit proposals to enter into a contract with a qualified vendor to provide a comprehensive and strategic marketing service. The College is looking to expand general brand awareness and increase its enrollment while targeting four target audiences, each of which may be broken down into smaller segments. 1) Prospective college students within the College’s service region. 2) Other prospective college students within the state of Utah and surrounding states. 3)The parents of prospective students. 4)The general population of the state of Utah, specifically stakeholders tied to funding, including the Utah State Legislature. Snow College is looking to run several campaigns leveraging a variety of marketing channels as directed by the winning proposals. The vendor selected will provide a comprehensive institutional marketing plan that will show where they see the college in 3-5 years and the metrics they will use to measure the success of the campaigns and strategies. This proposal must be tailored to the needs of the College. The vendor must provide flexibility as we move through the contract period to meet the changing demands of the College and target audiences.