Specifications include, but are not limited to:Bismarck State College’s College Relations team is seeking to develop a BSC-branded advertising campaign. The campaign package will include the plan and timeline; creative “wow” messaging; and collateral that balances traditional and digital media to reach our key audiences. The scope of work will include the following: 1. Working with BSC College Relations team, the vendor will provide BSC with a BSC-branded advertising campaign targeted primarily toward traditional students, ages 16-24 to begin running in Fall of 2018 and to be used for at least two years. The campaign package will include the plan and timeline; creative “wow” messaging; creative development that balances traditional and digital marketing to reach our key audiences. a. Media placement and costs will be handled outside the scope of this project. 2. BSC College Relations staff will leverage the campaign look, feel and creative elements (including photos, video, copy, etc.) to develop additional recruitment print and digital materials. Agency campaign creative will be expected to translate to that package of materials
