Specifications include, but are not limited to: A contractor to provide marketing services for the Department’s 2017 Pride of Dakota Showcase Events (“Events”). The Department is seeking a dynamic agency with strong, full-service capabilities that can produce a quality advertising and marketing campaign for the Events. The campaign must be multi-platform and integrated to maximize cost-effectiveness and outreach. The Department is seeking an advertising and marketing contractor who will develop a multi-platform advertising campaign (including print and digital artwork), secure media buys, and handle advertising placements to promote the six (6) POD Events in 2017 and increase attendance over last year’s totals. The successful offeror will demonstrate a proven record of successful advertising and marketing solutions for clients with similar needs. In addition, the offeror must identify present examples of results that have met or exceeded goals in partnership with the respective clients. Offerors should consider general Events advertising on a statewide scale, with a focus on the communities where the Events are being held. The Department’s target audience is the female population between 25-65 years, with secondary focus on others directly or indirectly engaged in supporting local, household purchasers, or those active in community events.
