Specifications include, but are not limited to: Assign project managers in a number adequate to provide coordinated, responsive, and efficient service to STATE throughout the life of the contract. Project managers should meet weekly in person or by conference call with STATE staff for ongoing monitoring of deliverables. Develop a timeline that allows STATE to review the creative throughout the development process. All creative must be approved by STATE prior to finalization. Propose creative concepts and develop creative media (TV, radio, online, social media, etc.) covering the Key Campaign Messages identified in Section 2.01 Background Information. Develop and implement a media placement/communications calendar promoting campaign messages throughout the contract period. Developed media must be able to air without additional talent costs (for at least three years). Develop and maintain partnerships with businesses and other entities for widespread distribution of campaign materials and activities to achieve message saturation. Communication/media strategies must be evidence-based and best-practice. Provide continued evaluation and recommendations to improve messaging and marketing throughout the project. To include: tracking and reporting the frequency and coverage of media messages, including reporting of post-test analysis affidavits used to assess reach, frequency, and gross rating points (GRPs). Provide technical assistance to STATE regarding appropriate use of the campaign materials, including suggestions for placement and outreach. Complete other media-related activities as requested (for example, edits, dubbing, sizing, etc. of existing media materials).
