The New Hampshire National Guard is seeking to engage potential recruits, both male and female, aged 18-32, across the state of New Hampshire. To reach this demographic, a comprehensive marketing strategy is required, utilizing tactics that resonate with this age group.
The primary focus is on recruiting efforts at high-impact events such as concerts, sporting events, and large gatherings, spanning from mid-August to December 2025.
Marketing goals: Attracting qualified candidates, increasing awareness of National Guard opportunities and benefits, and building a stronger presence within New Hampshire communities.
Marketing considerations and strategies
- Event Selection and Maximization:
- popular concerts, sporting events, and large gatherings in New Hampshire during the specified timeframe (mid-August to December 2025).
- Focus on events known to attract the 18-32 age group
- Strategically place booth rentals in high-traffic areas to maximize visibility and interaction. What locations offer the most foot traffic?
In responding to this sources sought, interested potential parties shall include:
- A brief description of how your organization can help the New Hampshire National Guard target the specified demographic (male and female ages 18-32) at concerts, sporting events, or large events from mid-August to December 2025.
- An indication of your business size status and any socio-economic categories you are currently registered under.
- Your CAGE code.
- Your Unique Entity ID.
