Specifications include, but are not limited to: The purpose of this RFP is to conduct research to identify perceptions and priorities of North Dakota soybean producers, obtain their input on topics of importance to them, and measure current awareness and support of the checkoff and its programs. The following are tasks to be completed by the awarded contractor: a) Work collaboratively with the NDSC to establish and secure a new comprehensive database of farmers in the state to execute the research project. b) Ensure that the insights revealed through the research are accurate and statistically representative of all soybean producers within the state, including small to large operators, young and seasoned producers. c) Conduct four producer focus groups of 5-6 participants each in order to interview a total of 20-30 soybean producers that are representative of the diversity of producers in the state. d) Conduct a statistically-valid telephone survey of 300 soybean producers throughout North Dakota to provide feedback on the effectiveness of the NDSC key initiatives, and to identify emerging industry issues of interest and concern to ND soybean producers.