Specifications include, but are not limited to: This Campaign will focus on promoting the various pathways through which families can access Hartford Public Schools. The HBOE Choice Campaign requires an updated plan to meet the new demands of the current educational marketplace. Hartford Public Schools offers the largest and most diverse educational opportunities in the Greater Hartford Region. The continued branding of the Choice Recruitment and Marketing campaign is needed to provide an overarching, integrated message for the various school options and opportunities available in Hartford to local and regional residents, including district schools, magnet schools and specific open choice schools. The new efforts must build upon the existing branding and communication platform in place for the Office of Enrollment and School Choice and need to compliment the district’s branding platform. Additionally, the campaign must delineate the key pathways, including application process and timelines, which families must use to access distinct school opportunities (e.g. District Choice and Magnet Opportunities through Regional School Choice).
