Specifications include, but are not limited to: The State of Maine is seeking proposals for a public health information campaign to help reduce fatal drug overdoses, decrease stigma, and connect individuals to recovery. Target Audience Provide consultation to the Department regarding: The most effective marketing strategies for reaching and engaging with the Target Audience; and Effective messaging and calls to action based on industry standards and/or scientific evidence. Collaborate with community and external stakeholders to leverage existing research, materials, and resources that are evidence-based and/or reflect best practices at engaging and/or changing behavior of the Target Audience. Consider the State’s populations and develop the campaign to reach and resonate with the Target Audience and specific populations disproportionately impacted by the opioid epidemic. Communications Plan Provide a communications plan to the Department within five (5) business days of the start of the initial period of performance resulting from this RFP. Implement the communications plan within ten (10) business days of written approval from the Department. Any changes to the communications plan shall be submitted to and approved by the Department prior to implementation. All Department requested revisions shall be implemented within five (5) business days. Develop a Standard Operating Procedure (SOP) manual within ten (10) business days of the start of the initial period of performance resulting from this RFP. Ensure the SOP identifies the approval process for appropriate media campaign activities including but not limited to: Social media messaging; Print materials; Content; Subcontract workplans; Website content and updates; and Community events.
