Specifications include, but are not limited to: The purpose of this Request for Proposals (RFP) is to solicit sealed proposals to establish a contract through competitive negotiations for the procurement of Social Strategy services. 1. Social media strategy. Provide overarching social media strategy to generate awareness of the Exchange, including, but not necessarily limited to: a. recommendations for post topics, calls-to-action, and multi-media; and b. placement of boosted or sponsored ads. c. Platform recommendations by targeted demographic as well as summary of current platform audiences. d. Recommendation of content creation verses content engagement with other organizations and suggestions as to creators or influencers who align with the mission of beWellnm to engage with for larger reach. 2. Creation of social media stories. Work with the NMHIX communications team to research and prepare stories to achieve Search Engine Optimization (SEO). a. Each story will be at least 750 words. b. Stories will be created on popular and helpful topics such as: documents needed for a consumer’s appointment with an agent, broker or certified assister; frequently asked questions; or common abbreviations and their meanings. c. At least two stories a month will be required, topics should be submitted a month in advance for approval by the beWellnm team and a draft copy no less than two weeks before scheduled posting should be submitted to the beWellnm team. 3. Social media posts for stories. Produce no less than four (4) posts per story, including two (2) rounds of organic posting per story. 4. Social media posts for general awareness. Produce (write and post) an average of four (4) social media posts per week for general awareness, consisting of two (2) posts per platform, for two (2) platforms weekly. Recommend corresponding visuals. 5. Social media boosted and sponsored post recommendations and estimated budget spend. 6. Client meetings and project management (weekly). 7. Analytics reporting. Provide NMHIX with monthly analytics reports, in a format requested by NMHIX. The Offeror’s proposal should include tracking mechanisms, sample reports of how data will be presented to beWellnm and any other applicable information the offer wishes to include.
