Specifications include, but are not limited to: i. Partner with UNH Marketing to understand the scope of our joint (UNH Marketing and agency) goals, annual budget and target audiences; provide expertise on best media channels to create awareness of the UNH brand as well as increase lead generation supporting student enrollment ii. Create comprehensive media recommendations iii. Manage media buys, ensuring terms of all placements are honored, negotiating for economies of scale and securing make-goods when appropriate and necessary iv. Track and analyze media effectiveness, providing confirmation of placement and campaign metrics (impressions, clicks, etc. as applicable) v. Provide post media placement reports sharing campaign analysis, results and key findings to bolster future campaigns vi. Category exclusivity, with UNSH as the sole client represented by the agency in the higher education/post-secondary education sector
