Specifications include, but are not limited to: The following scope of work outlines the various services that the marketing agency will provide to NMSU Global Campus, to enhance our website and digital marketing efforts, and support our overall brand presence. The scope of work includes paid media management, creative services, web management, and search engine optimization (SEO). The marketing agency will be responsible for managing NMSU Global Campus's paid media campaigns across various channels such as search, social, display, etc. This includes: Developing a comprehensive paid media strategy that aligns with the institution's enrollment goals. Creating and managing Google Ads and social media campaigns, including keyword research, targeting, ad copywriting, ad creatives, bid management, and tracking. Creating and managing display campaigns on relevant websites and ad networks. Ongoing optimization of campaigns to improve performance and ROI. Monthly reporting on campaign performance, including insights and recommendations for future optimizations.
