Specifications include, but are not limited to: • Development of a project plan and timeline for the entire scope of work with regular EDC-oversight. • Development of strategic plan for organizing content according to target audiences. • The website must have the following features, elements, and functionality: o Intuitive & Attractive Design. o Content Management Strategy w/ Admin Portal. o Social Media Strategy: Link to Town Facebook, Instagram, Twitter, etc. Shareable content and hashtag strategy. ▪ Town of Boonsboro Website ▪ Town of Boonsboro Facebook ▪ Town of Boonsboro EDC Facebook (Discover Boonsboro) ▪ Town of Boonsboro EDC Instagram o Provide an SEO and Analytics strategy. o Travel & Tourism Tools: Digital Itinerary, Third-Party Vendor Feeds, Interactive Destination Maps, Local Events Calendar, etc. o Customer Engagement Strategy: E-newsletter & Advertisements signup. Local News Hub. o Key Requirements: Mobile & PC browser compatible. ADA-compliant. o Payment processing: Donations, Sponsorship Payments, Registration Fees (provide recommendations on third-party processing companies for non-profit organizations). • Creation/Registration of domain name/URL. • Suggested maintenance schedule and fees (backups, software updates, hosting). • Use and functionality training with the Boonsboro Economic Development Commission. • Insight/recommendations of additional features and amenities that can be incorporated into the website.