Specifications include, but are not limited to: The University of Iowa (hereafter, The University /University) located in Iowa City, Iowa, is soliciting written proposals from qualified suppliers for commercial evaluation and technology marketing assistance services for the University of Iowa Research Foundation; Service 1: Commercial Assessment Evaluate each technology selected by UIRF in order provide UIRF with the commercial and market background of the technology in order to assist UIRF in making an informed decision regarding the protection and marketing of its technologies. Commercial assessments will be tailored to fit UIRF unique needs including formatting. Utilize internal technical expertise combined with a variety of relevant publicly available and internal reports and data sources to develop its analysis. Provide UIRF with written reports for each technology that include the following sections: brief technical analysis; market synopsis; competitive landscape; competitive advantage; and, conclusions. Service 2: Development of Marketing Materials: Assist UIRF in the drafting of a non-confidential Marketing Document for each technology. The Marketing Document will present the technology in a “market-appropriate” fashion, generally to include the following information: Originating member; The technology and its potential benefit; The research behind the technology;
