Specifications include, but are not limited to: 1. Describe the purpose of the marketing communications what they expected to convey. a. Fort Hays State University Marketing Department is needing update marketing content developed for the website and the inbound marketing tactics. b. This project will consist of these elements i. Academic Department Research and content gathering 1. Utilizing a template, created by University Marketing, to guide the research into each academic department and the variety of programs they offer. a. FHSU currently has 32 departments, but by the fall of 2023, this number will be reduced to 26 departments. The new department structure will be how we focus this research. b. The template will be designed to capture the following information for program of study pages. Here is an examplehttps://www.fhsu.edu/academic/programs/construction-management i. About Department ii. About each program of study, including: bachelor’s degrees, graduate degrees (master’s, Ed.D., Ed.S., DNP), associates degrees, minors, and certificates. iii. Careers that one can get after receiving this degree iv. Courses offered v. Related Programs vi. Student Organizations vii. Internships viii. Cutting-edge technology and facilities or experiential learning opportunities. 2. Review our admissions, application, financial aid, scholarship, and tuition pages. Work with the departments of the Registrar, Financial Aid, Admissions, FHSU Online, International Student Services, The Graduate School to update information. a. Utilizing this research, recommend a plan for updating and consolidating this information so that we can maintain accuracy and make it easier for the user to find the information.
