Specifications include, but are not limited to: Montana State University (MSU) is seeking proposals from qualified firms to provide qualified lead generation for the Graduate School. Professional masters degrees are central to MSU’s Land Grant Mission. Students completing these degrees develop advanced skills and knowledge that they can use to make an impact in Montana’s industry, high-tech, government, and non-profit sectors. Prospective students are often in the early stages of their careers and may be a few years out from finishing their undergraduate degree. Hence traditional means of recruiting (using undergraduate avenues) are not likely to be successful. The graduate school would like to contract with a 3rd party to generate leads or prospects based on profiles of recent applicants to professional masters programs. Faculty and staff will then contact these qualified prospects and recruit them to MSU.