Specifications include, but are not limited to: The qualified firm will serve as the NH Department of Business and Economic Affairs (Agency), Division of Travel and Tourism Development’s (DTTD) public relations representative in the U.S. market, increasing brand awareness among consumer audiences. DTTD seeks a company to develop and execute an innovative, brand-aligned public relations program, targeting a variety of channels and complementing DTTD’s advertising/marketing program. The selected vendor will coordinate DTTD’s domestic public relations program. The program will include development of a communications strategy that fits within New Hampshire’s overall brand platform and marketing program. The earned media program must achieve the following: • Serve as DTTD’s key partner and media relations expert; • Create and execute innovative consumer –driven PR campaigns within Boston, New York and other predetermined Designated Marketing Areas (DMA); • Support in-state media needs; • Generate press trips; • Plan and execute media events; • Build relationships with local and national media; and • Target key digital influencers. Travel and tourism is New Hampshire’s second largest industry, producing $5.6 billion in visitor spending, employing approximately 49,000 full- and part-time jobs.
