Specifications include, but are not limited to: • Update, digitally publish and print destination guides, brochures, sales kits and other relevant Visit Oxford marketing materials • Create a portfolio of new marketing assets, including photography/videography, for use in promotional materials and sustainable travel campaigns. • Music, professional and talent rights are owned by Visit Oxford • Develop a comprehensive media strategy targeting Oxford’s visitor segments including major mediums such as digital, broadcast, print, and social media • Execute contracts and provide creative assets to all mediums in the media strategy. Placement fees must not exceed 8% for online and 12% for offline placements. • Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly, etc.) • Create campaigns for Oxford’s visitor segments based on behavior and travel trends, including: • Short form video (for commercial use) • Long form video • Guides and brochures • Non-traditional marketing assets • Create and place billboard ads in key visitor markets • Update and/or add in-market signage/kiosks at main attractions, hotels, venues and high-trafficked areas of the city. • Develop sales strategies and campaigns to increase meeting and group business bookings, including • Development of facility guides • Creation of targeted campaigns • Research and execute online profiles • Incentive Program Development