Specifications include, but are not limited to: The South Dakota Diabetes Program (DP) and Heart Disease & Stroke Prevention Program (HDSPP) are seeking proposals from qualified advertising agencies to assist the Department of Health in developing statewide health communication and marketing services to decrease the incidence of heart disease and diabetes and increase successful self- management through evidence-based interventions. The successful Offeror will be able to demonstrate an ability to work with staff on the current priorities of the Centers for Disease Control and Prevention (CDC), including the National Diabetes Prevention Program (NDPP), Diabetes Self-Management Education and Support program (DSMES), promotion of cardiovascular health throughout various sectors, coordinated services for cardiovascular events, technology-based strategies to optimize care, leveraging the public health workforce (including Community Health Workers), and supporting patients in disease management. The Offeror selected will be expected to help develop evidencebased, innovative, and creative ideas for programs in both heart disease and diabetes and will need to have the ability to reach healthcare professionals, businesses, and individuals. These efforts should build upon the strengths and strategies of the current DP and HDSPP brand identities. The Offeror will possess the experience and capabilities necessary to implement statewide health marketing efforts. The campaign may include advertising, promotion, public relations, research, social, digital, and interactive components. The Offerer will be responsible for delivering messaging statewide on a schedule jointly determined with program staff.
