Specifications include, but are not limited to: The New Hampshire Department of Energy (Department) is seeking proposals from qualified firms with expertise in quantitative research to conduct a benchmark survey that will assess the current state of awareness and understanding, by NH energy consumers, of the benefits of energy efficiency. The survey will be conducted as soon as practicable. 1) Work collaboratively with Department personnel and the designated EESE Board project team to develop a baseline of New Hampshire energy consumers’ awareness and understanding of energy efficiency programs, techniques, incentives, and benefits. 2) Define the primary barriers, perceived or actual, preventing NH energy consumers from adopting cost effective energy efficiency. 3) Test messages to identify which would be most effective to further inform key demographic groups2 about energy efficiency in NH. 4) Determine the best framing to convey messages about the benefits of energy efficiency and why investing in energy efficiency is good for energy customers. 5) Determine trusted messenger types for each of the key demographic groups. 6) Segment findings by age, gender, income, homeowner, renter, etc., as feasible. 7) Develop a statistically valid sample size to provide a 90% confidence level and a confidence interval of +/- 2.5%. 8) Conduct survey, compile survey data, and provide a report which would include, at a minimum, an executive summary that highlights findings and conclusions, the mean response by question, cross tabs by utility, gender, income, age, and housing status, and detailed findings in tabular, graphic and narrative format. Report data should be structured in such a way as to support future surveys.
