Specifications include, but are not limited to: Visit Ridgeland wishes to employ an outside agency to produce an overall creative strategy spanning at least 24 months, including destination marketing and messaging; design and creation of various collateral pieces, both for use as print and digital; and integrated marketing activities, including digital marketing, social media strategies, traditional print, broadcast media and other relevant components. The agency should recommend an overall media creation and placement strategy to clearly position Visit Ridgeland to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner. The selected agency’s responsibilities may include the below: • Update, digitally publish, and print destination guides, brochures, sales kits, and other relevant marketing materials. • Create a portfolio of new marketing assets, including photos, videos, and testimonials, for use in promotional materials and sustainable travel campaign. • Create campaigns for niche visitor segments based on behavior and travel trends (road trips, girlfriend getaways, pet-friendly, etc.).