Specifications include, but are not limited to: • PRIMARY GOAL: Enhance the organization’s credibility as a source for visitors through a fully responsive, robust and easy to navigate website. • Website Functionality Requirements: o Must be mobile responsive and designed to work across browsers and devices, including in areas with low bandwidth. o Content/blog featured (new content added regularly) o Must include a banner at the top for alerts / updates Engagement tactics and lead generation o Video/motion o Integrate with CRM system, Threshold 360, trip planning tools, Newsletter platform, and social media accounts. o Implementation of Facebook Pixel across site o Archived content on the existing website needs to be cleaned and migrated into the new CMS. o Auto-generated site map o Key metadata and other standard content promotion and indexing technologies o SEO Optimization o Google Analytics / Google Tag Manager / Google Search Console support o Quality assurance of new site, including a beta testing period and a means by which (internal/beta) users can report on glitches, and user experience o Accessible to blind or limited-vision users. We are open to the vendor’s recommendation to ensure the site is as accessible as possible to all. o ADA Compliant (AA Minimum) o GDPR Compliant • Specific Issues / Desires: o Website should have an easily navigable experience, leaving them inspired to visit destination. o Overall, the new design should be bold, engaging, inspiring, clean, and smart. o Links to share content via email and social media on every page o Creation and implementation of branded short link URL o Ability to feature content on all main landing pages o Implementation of uniform image size for individual listings and featured content o Functional “search” feature o Ability to directly link to external related content from bloggers, influencers, and media outlets, rather than having to copy and paste it on to the site and use a hyperlink option. o Would like a recommendation on linking Yelp / Trip Advisor / Google Business reviews for restaurants, hotels, or attractions.