Specifications include, but are not limited to: On-demand transportation, defined as a flexible, real-time-requested, and technology-enabled transportation service, has demonstrated the ability to effectively complement fixed-route transit systems throughout North America. While MUTD’s zero-fare fixed-route transit system has seen impressive growth in ridership and customer satisfaction in recent years, there are still areas in its community that are unserved by or have low frequency and low demand for fixed-route transit. The purpose of this study is to analyze the potential for zero-fare ondemand transportation to provide service to selected areas of Missoula and to prepare MUTD to implement such services in the coming years.