Specifications include, but are not limited to: The City of Overland Park wishes to share with the community a comprehensive communications campaign so that: ● Overland Park residents understand what will be on the ballot and the impact the sales tax funding has on the community's infrastructure. ● Residents respond to this information campaign by voting in the election. Planning and Project Management ● Meetings with City staff to coordinate project initiation and regular project updates ● Preparation of key messages ● Education campaign branding ● Development of a list of frequently asked questions and responses; Printed Materials ● Brochures or rack cards, including development of copy, design, revisions and review, printing and distribution at in-person engagement opportunities. ● Postcards, including development of copy, design, revisions and review, for citywide mailing. ● Newsletter content for the City’s printed newsletter summer edition, including articles and/or special designs or inserts. City staff intend to coordinate and execute any citywide mailings related to this campaign. RFP responses do not need to include mailing, mail processing or postage costs, but should include any costs associated with design or printing of materials to be mailed. Election Webpage ● Hosted within City’s Wordpress website, opkansas.org ● Kept current throughout the duration of the campaign ● Including, minimally: ○ Relevant historical information ○ Need for funding ○ Question and ballot language ○ Uses of funding ○ Election and voting details ○ FAQ section to address common questions
