Specifications include, but are not limited to: Several groups can be clearly delineated as targets for advertising; while there may be some overlap between groups, it is useful to segment them for media purposes. Recruiting High school students • Primarily juniors and seniors attending high school in Missouri and adjacent counties in Kansas • Top geographic markets include Kansas City, Warrensburg, • Columbia/Jefferson City, Springfield, St. Joseph, and St. Louis • Top feeder schools represent a viable subset and include students attending Warrensburg, Lee’s Summit, Blue Springs, Odessa, Jefferson City, Harrisonville, Sedalia, and Columbia schools. • Minority students (African-American, Hispanic, Asian, and Native American) represent segments of this audience • Dual credit students Parents of high school students in the same areas described above. Community college students • Top feeder community colleges include Longview, Blue River, Penn Valley, Maple Woods, and State Fair. Graduate students (Warrensburg) • Primarily UCM graduates, employees or local residents who attend classes on campus. • Graduate students (extended campus - Lee’s Summit and online) • Primarily adult learners who would attend classes at UCM Lees’ Summit. Military • (nationwide, specifically states in which we have approval to offer courses consists of adult, part-time) Online students (undergraduate and graduate) * Undergraduate enrollment consists mainly of current students taking online programs Adult learners Generate inquiries and visits from prospective students (incoming freshmen, transfers, graduate and extended campus) * Develop academic reputation and school spirit to aid in retention of students. Promote university using cable TV & radio * Generate awareness among middle and high school students, potential graduate students and adult learners in previously identified markets * Generate awareness among middle and high school students, potential graduate students and adult learners in Kansas Build awareness for UCM Lee’s Summit in eastern Jackson County and Kansas City Generate awareness among transfer students Use of billboards on Highway 13 and 50 and high traffic billboards in KC metro area, Springfield and St. Louis metro area Reach minority populations via targeted publications Various sponsorships Select print ads Digital advertising (please note, this contract is designated for traditional media services; however, this is included as an additional option, but not a requirement): Facebook/Instagram Pandora Spotify Hulu YouTube Google Ads(search, remarketing, display ads) OTT Retargeting Geofencing TikTok SnapChat