Specifications include, but are not limited to: • Must be able to provide a well-constructed program for student search, messaging for campaigns, parent communication program support, financial aid/scholarship submission marketing support, benchmarking, national/local research, and analysis of all programs showing their impact on admission, enrollment, and retention outcomes • Must leverage multiple digital channels and deliver an experience personalized to prospective student and their parents. • Must connect digital marketing to all aspects of engagement, nurturing a relationship from interest through enrollment using modern forms of advertising such as animation, gifs videos, and motion throughout ads. • Must incorporate marketing automation platforms to enable seamless outreach across all channels (email, digital, social, mobile, and mail) to each person in your audience with realtime behavioral content. • Must provide consulting for prospective student name purchases and have the ability to purchase on behalf of MSU. • Must have the ability to integrate with our CRM, Slate. • Must have the ability to design and produce all content needed for all campaigns. • Be available for on-campus visits, conference calls, email correspondence, webinars and general assistance with goals assigned to the relevant team members.