Specifications include, but are not limited to:1. Public Relations Campaigns Targeted Public Relations Campaigns Execute targeted PR campaigns designed to generate feature articles, inclusion in event listings, and publicity for events, promotions, and UAS activities (e.g. industry firsts, progress on network, etc.). Reach out to print, TV, radio, podcasts and online media outlets. Develop unique creative for four targeted public relations campaign as needed. Write speeches as needed. (2 campaigns) 2 $0 Press Release Writing, Formatting and Distribution Writing, formatting (with photos) and distributing press releases to print, online, broadcast media. Includes media outreach. (6 releases) 6 $0 Press Conference/Stunt Planning Planning press conferences and stunts when appropriate to drive coverage, including speeches, event planning and cooordination (1 press conference/stunt) 1 $0 PR Strategy/Annual Planning Identify target markets and provide recommendations on PR strategies, including branding, press releases, speeches, presentations, talking points, press conferences, digital media outreach, and event planning and coordination. Coordinate messaging with industry partners. 1 $0 2. Media Outreach Monthly Editorial Calendar Assist with the creation of internal media efforts, including the development of a monthly editorial calendar. (12 months) 12 $0 Media Relationship Development - Develop relationships with national and UAS industry media to facilitate dissemination of North Dakota UAS successes and milestones. Leverage these relationships to increase national and UAS industry media coverage. Position North Dakota, and in particular the NPUASTS, as the experts and thought leaders in UAS. 1 $0 PR Pitching and Reporting Tool Pitching and reporting tool to be used to support media relations activities in 'Targeted Public Relations Campaigns' (Row 4). 2 $0 3. Event Planning Support Conference Recommendations Provide recommendations on conferences to attend, both within the UAS industry and in related industries (revisit 2 times annually) 2 $0 Booth Design and Implementation Generate, design and procure booth at annual AUVSI show. Booth hard cost budget will be provided below (see row 29). 1 $0 Event Support - AUVSI Xponential One person on site for AUVSI. Includes booth setup and tear-down time. Travel hard cost budget is provided below (see row 30). 1 $0 4. Support for Statewide Network Digital Presence/Platforms Social Media Management Manage social media marketing, including maintaining a social media presence, publishing posts, monitoring feedback and driving people to key pages on your website, publishing posts and monitoring feedback. (12 months) 12 $0 Website Maintenance/Updates Provide content refreshes on exisiting website up to 2 times annually. Design and content refresh only, no website programming to be budgeted. 2 $0 Monthly Email/Newsletter - Messaging and Creative Create and distrubute monthly newletters via email. (12 months) 12 $0 5. Multimedia Content Production Photo Shoot Implement Provide basic shot list, times, onsite art direction, professional photographer and associated fees. 1 $0 Photo Editing Photo shoot photography retouching and editing. 1 $0 Social Type Set Graphic Development Social media asset development. 2 $0 6. Tracking and Key Performance Indicators Coverage Tracking and KPI Reporting Track success of outreach efforts to determine success level and to inform decisions about efforts going forward with clear, comprehensive metrics. Deliver comprehensive monthly reports on website and social activity. (12 months) 12 $0 7. Coordination and Communication with NPUASTS NPUASTS Onsite Support Two members will visit North Dakota for one visit, 3 total days including travel. Travel hard cost budget is provided below (see row 30). 1 $0 Weekly Meetings Weekly meetings (excluding holidays) with contractor POC and NPUASTS POC to discuss progress and success of existing efforts and to plan and implement future efforts. 45 $0 8. Hard Costs Annual AUVSI Hard Costs May include: A/V, facility and furniture rental, trade show booth costs, etc. 1 - - $50,000 Travel May include trip to AUVSI (1 person) , annual trip to ND (up to 2 people), photoshoot (1 person) and annual press event (1 person). Actual travel costs will be reimbursed. 5 - - $15,000
